Eco-shop

A businessman in Berlin has leapt on the "green" bandwagon by offering discounts to clients who can prove they arrived by public transport or bicycle. "Everyone's a winner," explained Regina Goetz, who runs the business in Berlin's Prenzlauer Berg, a district in the former East Berlin.
"It's pretty difficult to park around here. So we came up with the idea of an eco discount of five euros (£4.50) to anyone who leaves the car at home," Ms Goetz. "The crisis has slashed our turnover to half in the last year. But the discount has proved a roaring success," she said.